Monday, December 1, 2008
Cooking Japanese Like Morimoto
On the topic of TV ads, I thought I'd also comment on one of the funniest TV ads I've ever seen. It's for a TV show called Iron Chef and it's zany, clever, and soooo fun. The ad is basically a reduced essence of Iron Chef, a weird Japanese cooking competition, with bits and pieces of the show chopped up into a frenetic music video. The featured song is "Cooking Japanese", an adaptation of the Vapors's song "Turning Japanese". The show and song are satirized in the best way possible, and it also humorously captures the cultural confusion and bewilderment of anyone not Japanese. The song is so catchy, I find myself singing it at odd times of the day: "I'm cooking Japanese, I think I'm cooking Japanese like Morimoto..."
BTW, the original "Turning Japanese" is a love song, which I was astonished to find out. Ironically, it works better as a love song in "Cooking Japanese" because the narrator of the spoof is obviously besotted with the show. I like both songs, the original and the spoof. The lyrics of the original have a total post-modern disregard for coherence, which is great. Oh — the rumor that "turning Japanese" is an euphemism for masturbation is false. In case you wondered... ;)