Saturday, July 4, 2009

Pride of Pyongyang

Some tales are just too strange to be true. Like how about the one where a mad North Korean dictator sends his minions to a small town in England and has them dismantle a brewery brick by brick so they can rebuild it in Pyongyang. Why? Because he's a mad dictator? And just what do you do after you've rebuilt the brewery and Thunderbirds are go? You make a commercial, of course.

Someone really has to make a movie about this. In the meanwhile, here's the commercial in all its cheesy, post famine glory.

Of course, I've never had the pleasure of watching North Korean TV, but somehow I never figured they'd have commercials. Which begs the question of who these ads are aimed at? Peoria? Because most North Koreans don't even own a TV. I mean, if they had money, they'd buy food. And are all their commercials like this, mind-control in psychedelic mode? Listen to those voices, echoing into the depth of your subconscious: aren't you dying for a beer now?

North Korea. On the one hand, they have nuclear weapons. On the other hand, now they have beer. I'm not sure which is more scary.

Here's a link to the BBC story, which is delivered with an earnestly straight face. I love how the Germans are involved. Well, if you're going to do beer, might as well go to the best.

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